We'll fill your calendar.
We don't sell reach and we don't sell followers. We build campaigns that produce real enquiries — and we put the number in the contract.
- 30 daysOne campaign cycle
- Fixed targetWritten into the contract
- Free of chargeExtension if we fall short
The target is in the contract.
Anyone can promise “more reach”. We state a specific number in the quote: how many qualified leads arrive within 30 days. It goes into the contract, and from then on you can hold us to it.
The lead target set out in the contract, within 30 days. We set that target after the assessment, based on your industry and your ad budget — not a generic figure, but yours.
We keep the campaign running free of charge until the target is met. We charge no further management fee for that period. The ad budget still runs on your side.
The guarantee only holds if the conditions of the campaign don't change midway. So we set four conditions:
- The agreed minimum ad budget runs for the whole period.
- You call leads back within 4 working hours — a fresh enquiry is worth something, a three-day-old one isn't.
- The advertised offer and price level don't change during the campaign.
- You grant access to the ad accounts and to the tracking.
What does “qualified” mean?
Without this the guarantee would be an empty sentence. Four conditions, and all four must be met — this definition is part of the contract.
Real contact details
They gave a phone number or an e-mail address and confirmed it. A wrong number is not a lead.
In your area
Your service and your catchment area. We don't count anything you can't actually serve.
A specific need
They stated what they want and by when. “Just browsing” isn't enough.
They saw the price
The ad or the landing page showed the starting price — so the price isn't a surprise on the call.
Doesn't count: wrong phone number · the same person twice · competitors and suppliers · job seekers · outside your catchment area · enquiries with no specific need.
What it costs, and what you get for it.
Every package includes the contractual lead target. Prices are net, indicative starting prices.
- 1 platform (Meta or Google)
- Campaign, landing page and form setup
- Basic conversion tracking (lead event)
- Lead alerts by e-mail and WhatsApp
- Weekly optimisation
- Monthly report
- Lead target in the contract
- 2–3 platforms (Meta, Google, TikTok)
- Creative production and A/B testing
- Daily optimisation and bid management
- Conversion tracking (pixel + API)
- Automatic lead confirmation within 30 seconds
- Weekly report and consultation
- Lead target in the contract
- Unlimited platforms and campaigns
- Dedicated campaign manager
- Client access to the SOULSILVER CRM
- Lead handling automation
- Advanced attribution and feed management
The management fee is on top of the ad budget — you pay the spend directly to the platform, from your own account. The final quote is prepared after the capacity assessment.
How does a lead become a job?
A modelled scenario so the arithmetic is visible — not any specific client's data.
5 signed jobs from 80 qualified leads
The starting point: a local contractor who calls enquiries back within 4 working hours, and whose ad shows the starting price.
Within 30 days, per the target set out in the contract.
This is how many turn into signed work — that comes down to your sales, not ours.
80 × 6.25% = 5. Close better and it's more; call back more slowly and it's fewer.
A modelled example with typical values, not any specific client's data. The guarantee covers the lead target, not the signed job: that is decided by your sales. Your own target depends on your industry and your ad budget — the capacity assessment shows what it is.
How it starts.
The assessment is the first step and commits you to nothing. If we don't think it's worth doing, we'll say so.
Capacity assessment
How much work you can take on, and which type of job is most profitable for you.
Target and quote
We set the lead target based on the industry and the budget — this is what goes into the contract.
Campaign and landing page
Ad, page, form and tracking. The price is already shown in the ad.
Go live
The enquirer gets a confirmation within 30 seconds; you get a notification on your phone.
Weekly review
What brought work in and what didn't. Under-performing ads are switched off mid-week.
Who it's for — and who it isn't.
- you're a local service provider, contractor or trade business
- the value of one job can carry the advertising cost
- you have the capacity to take on more work
- someone is there to call enquiries back within 4 working hours
- your calendar is already full and you can't take on more
- the value of the service is too small for the advertising cost
- you can only respond to leads days later
- you expect a whole year's results from a single month
If the assessment shows it isn't worth starting, we'll say so. Launching a campaign without the capacity to serve it is worse than not launching: it produces frustrated enquirers and bad reviews.
What our other services cost.
For when you don't need client acquisition but one specific piece of work. Click a service for the full package contents.
| Service | Entry | Mid | Top |
|---|---|---|---|
| Project-based HUF | |||
| Product photographyPackshot · lifestyle · retouching | 50 000 | 120 000 | Custom price |
| Drone footageAerial footage · cinematic edit · permits | 80 000 | 180 000 | Custom price |
| Workflow automationProcess audit · integration · training | 90 000 | 180 000 | 490 000 |
| Brand identityLogo · colour palette · brand guidelines | 120 000 | 350 000 | Custom price |
| AftermovieMulti-camera · drone · teaser and full cut | 150 000 | 300 000 | Custom price |
| Web designLanding page · multi-page site · online store | 150 000 | 350 000 | Custom price |
| Monthly HUF/mo | |||
| SOULSILVER CRMPlatform integration · dashboard · alerts | 9 900 | 24 900 | Custom price |
| PPC advertisingMeta · Google · TikTok campaign management | 90 000 | 180 000 | Custom price |
| Social mediaContent production · community management · ads | 120 000 | 250 000 | Custom price |
Net, indicative starting prices. “Custom price” means the contents of the top package are tailored to the project — not that it is necessarily more expensive than the figures shown.
Frequently asked questions.
What if the lead target in the contract isn't met?
We keep the campaign running free of charge until the target is met. We charge no further management fee for that period. The ad budget still runs on your side.
Why do you guarantee the lead and not the signed job?
The lead is what we deliver: the campaign, the landing page and the tracking are our work. Whether a job gets signed also depends on how fast you call the enquirer back and how you negotiate. We don't promise what we don't control — so there's nothing to argue about on day 30.
How much ad budget does it take?
We work it out at the capacity assessment, because it depends on the industry and the catchment area. The management fee is on top of the ad budget, and you pay that budget directly to the platform from your own account.
What counts as a qualified lead?
Four conditions must be met together: they gave real, confirmed contact details; they're within your service area and catchment; they stated a specific need; and they saw the starting price before getting in touch. The exact definition is part of the contract.
What if I don't have capacity for more work?
Then this offer isn't for you, and we'll tell you that at the assessment. Launching a campaign when you can't serve the leads is worse than not launching: it produces frustrated enquirers and bad reviews.
Let's start with the capacity assessment.
We look at how much work you can take on and how many leads that needs. The assessment commits you to nothing.