Blog — learn about marketing
Plain-language, practical guides from Google Ads to social media, from website speed to measurement. What you read here is what we use in our own work.
The lead has landed — now what? This is where most campaigns bleed out
Enquiries can be bought predictably — the harder question is what happens to them in the first hour. The maths of callback times, follow-up and the definition of a lead.
Read it →What does Google Ads cost, and how do you avoid burning your budget?
There's no fixed price — a click costs what the market and your settings decide. We show what drives the cost, and where the money leaks away.
Read it →Social media strategy: what to do in the first 90 days
Likes don't pay the bills. A simple 90-day framework for building a presence from scratch that actually brings in clients — not just followers.
Read it →Why is your website slow — and why does Google care?
A slow site loses visitors and money, and on top of that Google ranks it lower. Let's look at what slows most sites down, and what you can do about it.
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